Shell Space to a High-Performance Workspace

Faced with the organization’s rapid growth and the need to accommodate a large sales team in one location, Goosehead Insurance asked REES to finish out a floor at their headquarters in Westlake, Texas. REES previously renovated other floors of the building to support their headquarters and training, so when the company needed additional space, they turned to REES again. Originally an unused shell space, the vibrant 22,000-square-foot workspace supports collaboration, training and flexible workstyles for a young, high-energy team.  

Turning Space into Opportunity

The third floor was designed to accommodate up to 120 staff members, providing flexibility to meet the company’s growth. The layout blends open workstations, private offices and conference rooms with open collaboration areas and breakout spaces. The open, flexible environment empowers employees to work according to their preferred workstyle. A variety of conference and training rooms give employees a space to learn and get support. 

The oversized elevator lobby was built as a shared lounge and break area. Outfitted with built-in seating, worktables and soft furnishings, the area serves as a welcoming entrance to the department. Open to employees on other floors, the space encourages connections across teams by offering a place to gather, relax and recharge.  

Weaving in Brand Identity

REES’ designers carried through key elements from other floors to maintain a sense of brand continuity, while also giving the workspace its own distinct personality. Goosehead Insurance’s signature green appears throughout in creative ways such as a moss wall, colored film and light finishes. These touches incorporate the brand without overwhelming the space. 

To keep the environment engaging and adaptable, the team utilized playful details and flexible design choices. In the lobby, magnetic track lighting is recessed into the ceilings, offering a modern look with easy customization. The fixtures can be repositioned as needed to adapt to different lighting needs. In lounges and breakout areas, colorful carpets and bold finishes help break up the floor plan. Some zones are designed for quiet one-on-one meetings, while others are more open for spontaneous team gatherings. Each space has its own purpose and character, supporting a variety of ways to work and connect.